Why You Should Be Using Videos
Not sure about using video for your business? A number of business owners have concerns about this question. One reason most likely is do to not feeling comfortable with video creation. Or it may be they wonder if doing videos are really worth the time and effort. Whatever the reason, this article should help dispel those fears and answer why you should be using videos.
Current online video statistics
According to ongoing research done by Cisco, videos will account for 80% of all web traffic on the Internet by 2019.
Potential buyers say that watching videos helps increase their confidence when it comes to purchasing a product or service online.
Now if those stats haven’t changed your mind maybe the next one will.
YouTube has over 1.4 billion videos viewed each day in 2018!
More solid reasons why you should be using videos
Video are easier to view
Videos are easy to watch especially when it comes to learning how to do something. How many times have you tried to learn something by reading a 50 page text manual. Most likely, you simply didn’t understand the instructions, got confused or it was just too time consuming. Even a 10-minute video would have made a big difference.
Show “how to” do something
Videos can show the viewer “How To” do something and they can help you to tell a story. When people watch a video, they often don’t realize that they are being “sold” to.
YouTube is part of Google
Because Google owns YouTube, adding videos on YouTube linked to your site is going to put you in a good light. Google will reward you with higher rankings and more exposure for your business. Do a quick Google search for any topic and make a note of how many videos are listed at the top of the results.
Easy to share with others
Video is easy to share with others and can be shared across multiple channels. You can place your videos on Facebook, Twitter, Google+, Instagram and see how many times they get shared. Imagine what this can possibly do for your market reach?
Most videos are just plain fun. People love to watch them and a good video can do wonders for your business. Look at how the Blend Tec videos went viral when the company started blending up all types of products.
Video adds to your content strategy
Using videos is just another form of content strategy. It helps to add to your articles and blog post content.
Wrapping it up…
Are you starting to see why you should be using video in your business now? I hope so. It is not that hard to create your first video with the right tools. Are you shy? Then you can make simple videos with VideoMaker FX (which I use). Or you can even just turn a slide presentation into a video. Just remember, as you create more videos the process will become easier and less time consuming.