The types of videos you can make for your business, brand, product or service are unlimited.
One of the great things about video is all the things you can do with it.
Types of Videos You can Create:
Case studies and testimonials video.
Share case studies and testimonials from real life customers in video. Show how they can use your product in the real world. Show the benefits a potential customer will experience.
Coming attractions video.
Coming attraction videos are short and share new features, products and coming attractions. Get people excited!
Show your audience how a product works, what it does, why it’s important.
Education and training video.
Also known as a tutorial video, it’s where you present in detail what steps to take when learning a skill or subject.
Expert interview video.
This is one of the most popular methods to creating videos. You simply line up some interviews, record them, edit the recording and post the result. Planning and editing take time, but you can monetize the recordings many ways.
Often used to give a short, snappy and informative summary. Tell what a product or service does and how it benefits the customer.
People love inspirational and motivational quotes. you can do several in one video on a specific topic or concept.
On the spot live video.
Showing what is happening live is one of the hottest trends in video marketing. This is an ongoing narrative of the day to day happenings – from family, organization or company. They are popular because they give people a behind-‐the-‐scenes look at your operation. You’ll benefit by helping prospects and customers create emotional bonds with you and your staff.
Question and Answers video
Review questions people have about your industry by looking through Quota or Yahoo Answers. Answer one question per video.
Resource list video.
Over time you’ve likely collected an extensive list of resources for your industry. Share them in a video.
Respond to a controversy.
Keep on top of the issues and problems in your niche. Then produce videos that explain your take on the latest controversies.
Review new books, articles, videos, software, services and products in your niche.
One of the most powerful video formats is to record your failures and lessons learned. Rather than acting like an all-‐knowing seer, revealing some warts shows your audience you are human. Otherwise, if you pretend that you’ve never made a mistake, they will not be able to identify with you and your message will be lost.
Social media response video.
Share a unique post or comment made on Facebook or LinkedIn. Create a video that gives the back story of the comment, and your opinion on the subject.
Tell stories about your company’s ideas, products and services. Who started the company? Who makes the products? How are they made? What challenges has the company had to overcome on the way to profitability? Stories are successful because they provide a human side that lack in training and demonstration videos. It creates a bond, and helps people care about your products and services.
Thought leadership video.
Establishing trust, credibility and confidence in your target market by having videos show thought leadership.
Topic guide video.
Produce a video or several videos that guide your audience through a topic. They might include a combination of tutorials, explainers and demonstrations.
Worldwide view video.
What is happening in your niche overseas or in South America? Give you audience an international perspective.
Word of caution:
When looking over the types of videos you can produce, don’t go overboard. Take your time and experiment with each one that interests you. Find what is comfortable for you. Also try to determine which format your audience likes. Maybe they absorb information better with animated videos rather than talking heads. So test various styles and see which one works best.