Videos are used to compel viewers into taking action. You want to create a positive response from your viewers. But you also want them to take action immediately after watching your message. And not just a few, you want to improve video response rate.
One way of doing this is by including a direct link to your website or squeeze page at the end of the video. Highlight the benefits of visiting your website. Keep in mind that you still need to use a direct call to action, even with videos. So don’t forget to invest some time crafting the best response driven call to action possible.
Creating Viral Videos
If you want your video to go viral, make sure that you add a “Tell a Friend” link to the video. Categorize it in ‘entertainment value’. Your video needs to really stand out in the video community. It needs to motivate viewers to send it to their friends, and share it with everyone they know.
You can do this easy enough by creating a video that adds comic influence, entertains the viewer, shocks the viewer or offers a unique perspective. Your shooting for a video that differs from the majority of other videos in the same market.
Controversy is one of the easiest ways to drive eyeballs to your videos. Just make sure that your video is done in a way that puts you or your brand in a positive light. You don’t want to create videos that leave viewers entertained but finding it difficult to like or trust you.
Think professional but entertaining ‐ that’s what it’s all about.
Before you distribute your videos, make sure that the quality and size are optimized. Also that the video is able to be viewed on all operating systems.
Keywords and Tags
You also want to optimize the actual video features, including keywords and tags. Once your video is distributed, you want it to get ranked in the search engines based on your primary phrases and keywords.
Keywords also help viewers find your video, both through on‐site searches and directly through the search engines. You can conduct quick keyword research to see what keywords are most important to your niche. Then be sure to include them in the tags associated with your video.
For example, when uploading a video to YouTube, you can assign different keywords to your video. Those keywords highlight what your video is about and helps YouTube to properly organize your video in their database.
You can even take this a step further. You can optimize your video’s title tags, to include relevant keywords, while varying the keywords you use for each video.
It’s important to rank for multiple keyword phrases, so never assign the exact same keywords to all of your videos. Instead, change it up!
Using Anchor Text
You can often improve your videos search engine optimization by using anchor text. You can do this when linking to your video page, as well as within the description itself.
Again, anchor text should include relevant keywords that vary from the keywords used in the actual title or tags.
Wrapping it up…
To improve video response rate, we covered several basic but powerful ways you can do it. Creating viral videos and a few suggestions on how to do it. Making sure the video can be viewed on multiple devices. The importance of using proper keywords, tags, and anchor text. And don’t forget your call-to-action!